DESIGNING THE PRODUCT, THE BRAND, THE PACKAGING AND SERVICE
1. THE MEANING OF THE PRODUCT
In the definition of broad, products is anything that can be offered to the market for attractiveness, akusisi, use of, or komsumsi can satisfy a desire or a need. Products not only include objects physically but also services, events, people, places, organizations, ideas, or mixture of entities-entities. Services is a product that consists of activities, benefits, or satisfaction for sale and at this point don’t exist, like banking, hotel, perencaan taxes, and services home improvement.
According To William J. Stanton Understanding the products that are translated by Rakhmat A. (1996:222). The product according to the means are narrow, the product is a collection of physical attributes in real life is related in a form that can be identified. While in general, the product is a collection of attributes that are real and not real that’s inside of it is kemasan produk makanan online covered color, price, pack, prestige pengecer, and service from the factory as well as pengecer that might be accepted by buyers as something that can satisfy her wishes.
b) In a sense broadly, the product is a group of nature-the nature of the intangible (tangible) and intangible (intangible) that’s inside is covered in color, the price, the packaging, the prestige factory, prestige pengecer, and services rendered consumer and pengecer acceptable consumer as a satisfaction offered to the desire or needs of the consumer.
c) In general, products that be regarded by ringkas as everything can meet and satisfy the needs or desires of humans, either exist or don’t exist.
Conclusion of a product is everything all intangible goods or services used to satisfy consumers, where each goods or services that have benefits that are different. It can be said customers in to buy stuff not just buy a bunch of attributes of his physical course but more than that. Customer is available to pay for something that is expected to be able to satisfy the needs and desire.
2. CLASSIFICATION PRODUCT
One strategy to determine the schedule of production is to make a classification product. In general classification the product is divided into 3, namely:
The Medium moving
Classification product above refers to the level of the movement of every product evaluated on past a certain time, for example every 6 months. With the evaluation periodically that then we will know products what the frequency of request is high in a span of 6 months.
For example the average result of the production of product X in the last 6 months is of 2,000 pcs, the product Y 500 pcs and product Z 50 pcs. Of numbers can be drawn the conclusion that the product X (fast), the product Y (medium) and product Z (slow).